Insights

Notes from running an AI agency.

What I publish here: things I've learned building AI systems for actual small businesses. No "10 prompts that will change your life." No fluff. Real lessons from real client work โ€” what worked, what flopped, and the patterns I keep coming back to. If you're an owner trying to use AI without getting sold a brochure, this is for you.

The cheapest automation in your business is the one that handles missed calls

Why the missed-call text-back is the highest-ROI thing we ship โ€” and how to set it up without overengineering it.

What "AI strategy" actually means for a 5-person business

Stop reading enterprise playbooks. Here's how to think about AI when your team fits in one car.

Get Started

Want this applied to your business?

Book a free assessment. We'll map where your operation is leaking time and money โ€” and tell you exactly what it'd take to fix it.